Klondice Case Study • Before vs After

From Basic Hosted Booking To Premium Beauty Flow™

Klondice Beauty Salon & Nails Institute moved from a previous hosted booking system to a premium hosted system built by Obsidian Studio.Design — improving the customer journey, service presentation, intake flow, and mobile experience.

Before Hosted System

Before

The previous hosted system gave the business an online booking presence, but the presentation, flow, and premium brand experience needed to be upgraded.

After Obsidian Studio Build

After

The upgraded system introduced a premium mobile-first experience with stronger branding, cleaner service flow, client intake, and hosted system structure.

Brand UpgradePremium presentation built around the beauty and institute experience.
Better FlowCleaner customer journey from service interest to action.
Client IntakeStronger structure for customer details, consultation, and service requests.
Hosted SupportOngoing hosted system support, maintenance, and improvement path.

Meet The Founder

Klondice is the Owner and Founder of PMU, Lashes, Nails, and Body Sculpting by Klondice Beauty Salon & Nails Institute, proudly operating at PLNBK Unisex Spa & Institute.

With over 18 years of experience in the beauty and wellness industry, she is passionate about helping clients look and feel their absolute best through luxury beauty, spa services, and professional training programs.

  • Permanent Makeup PMU
  • Lash Extensions
  • Nail Care
  • Body Sculpting
  • Waxing, Facials, and Spa Treatments
  • Professional Beauty Training Programs

Why The Upgrade Matters

As the business continued to grow, Klondice needed a more modern system to match the quality of her brand. Obsidian Studio rebuilt the experience into a premium hosted system that supports service visibility, booking confidence, client intake, and mobile-first customer action.

  • Before: basic hosted booking presence.
  • After: branded premium hosted business system.
  • Before: limited customer journey.
  • After: stronger flow for services, booking, and inquiries.
  • Before: functional layout.
  • After: polished beauty brand experience.
“Enhancing confidence, transforming beauty, and creating opportunities — one client at a time.”

Built & Hosted By Obsidian Studio.Design

This case study shows how a business can move from a standard hosted booking setup into a premium hosted system built around brand trust, customer flow, and conversion.